{"id":3599,"date":"2022-11-10T18:28:58","date_gmt":"2022-11-10T18:28:58","guid":{"rendered":"http:\/\/enteratelatino.org\/?p=3599"},"modified":"2023-02-06T19:21:48","modified_gmt":"2023-02-06T19:21:48","slug":"nestle-dice-que-latinoamerica-es-su-actual-motor-de-crecimiento","status":"publish","type":"post","link":"https:\/\/enteratelatino.org\/index.php\/2022\/11\/10\/nestle-dice-que-latinoamerica-es-su-actual-motor-de-crecimiento\/","title":{"rendered":"Nestl\u00e9 dice que Latinoam\u00e9rica es su actual motor de crecimiento"},"content":{"rendered":"\n

R\u00edo de Janeiro, 10 nov (EFE).- Am\u00e9rica Latina ya representa poco m\u00e1s del 12 % de las ventas globales de Nestl\u00e9 y actualmente es el principal motor de crecimiento de la mayor empresa de alimentos del mundo, afirm\u00f3 en una entrevista a EFE el director ejecutivo de la multinacional para Latinoam\u00e9rica, Laurent Freixe.

“La participaci\u00f3n de Am\u00e9rica Latina en las ventas de Nestl\u00e9 super\u00f3 el 12 % gracias a que es la regi\u00f3n en que la empresa m\u00e1s viene creciendo en los \u00faltimos a\u00f1os”, asegur\u00f3 el ejecutivo franc\u00e9s.

Seg\u00fan el balance financiero divulgado este mes, mientras que las ventas de Nestl\u00e9 a nivel mundial crecieron un 8,5 % en los 9 primeros meses de 2022, en Am\u00e9rica Latina esa expansi\u00f3n fue del 12,9 %.
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Esa variaci\u00f3n hizo que la participaci\u00f3n de Am\u00e9rica Latina en las ventas de Nestl\u00e9 saltara desde el 11,7 % en los nueve primeros meses de 2021 hasta el 12,5 % entre enero y septiembre de este a\u00f1o, cuando los ingresos de la multinacional en la regi\u00f3n sumaron 8.600 millones de francos suizos.
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El a\u00f1o pasado el crecimiento global de la empresa fue del 7,5 % pero la expansi\u00f3n en Brasil y M\u00e9xico, sus dos mayores mercados regionales, fue de dos d\u00edgitos, impulsada principalmente por la demanda por chocolates, caf\u00e9 y alimentos para mascotas.

Ese crecimiento elev\u00f3 a M\u00e9xico y Brasil al quinto y sexto lugar en la lista de los mayores mercados de Nestl\u00e9, superados tan solo por Estados Unidos, China, Francia y Reino Unido.

Seg\u00fan Freixe, la regi\u00f3n no solo es importante como mercado para Nestl\u00e9 sino tambi\u00e9n como abastecedor de varios alimentos distribuidos mundialmente por el grupo, principalmente caf\u00e9, cacao, soja y leche.

M\u00e9xico, Brasil, Colombia y Honduras figuran en la lista de siete pa\u00edses que suministran el 90 % del caf\u00e9 distribuido por el grupo.

“Estamos exportando mucho caf\u00e9 y cacao desde Am\u00e9rica Latina y no solo materias primas. Exportamos productos acabados gracias a la importante presencia industrial que tenemos en todos los pa\u00edses”, dijo.
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Igualmente destac\u00f3 el papel de la regi\u00f3n como parque fabril del grupo, producto de grandes inversiones principalmente en las plantas de caf\u00e9 y m\u00e1s recientemente en el aumento de la capacidad para producir alimentos para mascotas.

De acuerdo con Freixe, Nestl\u00e9 tiene en M\u00e9xico (Toluca y Veracruz) y Brasil (Araras y Montes Claros) cuatro de las f\u00e1bricas para procesamiento de caf\u00e9 m\u00e1s modernas del mundo.

Nestl\u00e9 invirti\u00f3 340 millones de d\u00f3lares en la f\u00e1brica de caf\u00e9 que inaugur\u00f3 este a\u00f1o en Veracruz, la m\u00e1s moderna y sustentable de la empresa en el mundo, mientras que las inversiones anunciadas para Brasil este a\u00f1o llegan a 350 millones de d\u00f3lares, en su mayor\u00eda destinadas a una nueva f\u00e1brica de alimentos para mascotas.
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Freixe explic\u00f3 que la ventaja de contar con f\u00e1bricas productivas y modernas en Am\u00e9rica Latina le permiti\u00f3 a Nestl\u00e9 suplir otras regiones y atenuar la subida de los precios, que tuvo que repasar a los consumidores por la fuerte inflaci\u00f3n a nivel mundial.

“La inflaci\u00f3n se agrav\u00f3 con la guerra en Ucrania. Nuestra estrategia para enfrentarla es reforzar la productividad, lo que nos permite bajar los costos y absorber parte de los aumentos, para poder aumentar los precios de forma responsable y minimizar el impacto en los consumidores”, dijo.
FOTO: Fotograf\u00eda de archivo en la que se registr\u00f3 al director ejecutivo de Nestl\u00e9 para Latinoam\u00e9rica, Laurent Freixe. EFE\/Ernesto Mastrascusa<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

R\u00edo de Janeiro, 10 nov (EFE).- Am\u00e9rica Latina ya representa poco m\u00e1s del 12 % de las ventas globales de Nestl\u00e9 y actualmente es el principal motor de crecimiento de la mayor empresa de alimentos del mundo, afirm\u00f3 en una entrevista a EFE el director ejecutivo de la multinacional para Latinoam\u00e9rica, Laurent Freixe. “La participaci\u00f3n […]<\/p>\n","protected":false},"author":2,"featured_media":3600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[22],"tags":[],"class_list":["post-3599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-america-latina"],"yoast_head":"\nNestl\u00e9 dice que Latinoam\u00e9rica es su actual motor de crecimiento - Enterate Latino<\/title>\n<meta name=\"robots\" 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