{"id":8314,"date":"2026-06-27T08:00:00","date_gmt":"2026-06-27T14:00:00","guid":{"rendered":"https:\/\/enteratelatino.org\/?p=8314"},"modified":"2026-08-10T14:18:32","modified_gmt":"2026-08-10T20:18:32","slug":"fifa-se-alia-con-mercadolibre-para-combatir-la-pirateria-durante-el-mundial","status":"publish","type":"post","link":"https:\/\/enteratelatino.org\/index.php\/2026\/06\/27\/fifa-se-alia-con-mercadolibre-para-combatir-la-pirateria-durante-el-mundial\/","title":{"rendered":"FIFA se al\u00eda con MercadoLibre para combatir la pirater\u00eda durante el Mundial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Imagen de archivo del logotipo de la Copa Mundial de la FIFA 2026 aparece sobre el logotipo original del Hard Rock Stadium en Miami, Florida. EFE\/EPA\/CRISTOBAL HERRERA-ULASHKEVICH<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Buenos Aires, 25 jun (EFE).- La FIFA se ha unido a una iniciativa del gigante latinoamericano del comercio electr\u00f3nico MercadoLibre para combatir la falsificaci\u00f3n y la pirater\u00eda durante el Mundial 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan inform\u00f3 este jueves la compa\u00f1\u00eda en un comunicado difundido en Buenos Aires, la FIFA se ha incorporado a la Alianza Anti Falsificaci\u00f3n de MercadoLibre (MercadoLibre Anti-Counterfeiting Alliance, MACA), orientada a luchar contra la falsificaci\u00f3n y la pirater\u00eda digital en Am\u00e9rica Latina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mediante la alianza sellada, MercadoLibre y la FIFA trabajan en conjunto para detectar y remover publicaciones dentro de la plataforma que infrinjan los derechos de propiedad intelectual de la FIFA asociados a sus competiciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo tambi\u00e9n incluye la coordinaci\u00f3n de acciones con las autoridades de los diversos pa\u00edses para facilitar la incautaci\u00f3n de productos falsificados, como balones y camisetas deportivas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;A trav\u00e9s de esta incorporaci\u00f3n, la FIFA y MercadoLibre trabajan en conjunto para combatir la falsificaci\u00f3n y la pirater\u00eda de productos y mercader\u00eda relacionados con el mundial&#8221;, dijo la empresa, que opera en 18 pa\u00edses de Latinoam\u00e9rica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MercadoLibre resalt\u00f3 la importancia de la iniciativa MACA dada la fuerte demanda de productos relacionados con el Mundial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plataforma de comercio electr\u00f3nico creada en 1999 en Argentina ha registrado en mayo pasado 105 b\u00fasquedas por minuto en la regi\u00f3n de productos relacionados con el Mundial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Esta alianza con la FIFA nos permite seguir protegiendo a nuestros usuarios y a las marcas que conf\u00edan en nuestra plataforma, promoviendo un comercio m\u00e1s justo y transparente&#8221;, afirm\u00f3 Paula Fern\u00e1ndez Pfizenmaier, directora de Propiedad Intelectual de MercadoLibre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lynn Carrillo, directora del \u00e1rea Legal Comercial de la FIFA, explic\u00f3: &#8220;La FIFA trabaja arduamente para proteger su propiedad intelectual y los derechos otorgados a los socios y licenciatarios oficiales&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;El trabajo en equipo y el liderazgo demostrados por MercadoLibre a trav\u00e9s de esta importante y efectiva alianza son un pilar clave del programa antifalsificaci\u00f3n de la FIFA y un paso fundamental para garantizar que los aficionados tengan la tranquilidad de estar adquiriendo productos aut\u00e9nticos y de alta calidad&#8221;, a\u00f1adi\u00f3 Carrillo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta alianza complementa una asociaci\u00f3n comercial m\u00e1s amplia, en la que MercadoLibre se desempe\u00f1a como proveedor de la Copa Mundial de la FIFA 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagen de archivo del logotipo de la Copa Mundial de la FIFA 2026 aparece sobre el logotipo original del Hard Rock Stadium en Miami, Florida. EFE\/EPA\/CRISTOBAL HERRERA-ULASHKEVICH Buenos Aires, 25 jun (EFE).- La FIFA se ha unido a una iniciativa del gigante latinoamericano del comercio electr\u00f3nico MercadoLibre para combatir la falsificaci\u00f3n y la pirater\u00eda durante [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[22,12],"tags":[1708,1492,1521,1805,1493],"class_list":["post-8314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-america-latina","category-deportes","tag-comercio","tag-economia","tag-futbol-mundial-2026","tag-mercadolibre","tag-negocios-y-finanzas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIFA se al\u00eda con MercadoLibre para combatir la pirater\u00eda durante el Mundial - Enterate Latino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enteratelatino.org\/index.php\/2026\/06\/27\/fifa-se-alia-con-mercadolibre-para-combatir-la-pirateria-durante-el-mundial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIFA se al\u00eda con MercadoLibre para combatir la pirater\u00eda durante el Mundial - Enterate Latino\" \/>\n<meta property=\"og:description\" content=\"Imagen de archivo del logotipo de la Copa Mundial de la FIFA 2026 aparece sobre el logotipo original del Hard Rock Stadium en Miami, Florida. EFE\/EPA\/CRISTOBAL HERRERA-ULASHKEVICH Buenos Aires, 25 jun (EFE).- La FIFA se ha unido a una iniciativa del gigante latinoamericano del comercio electr\u00f3nico MercadoLibre para combatir la falsificaci\u00f3n y la pirater\u00eda durante [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enteratelatino.org\/index.php\/2026\/06\/27\/fifa-se-alia-con-mercadolibre-para-combatir-la-pirateria-durante-el-mundial\/\" \/>\n<meta property=\"og:site_name\" content=\"Enterate Latino\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-27T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T20:18:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enteratelatino.org\/wp-content\/uploads\/2026\/06\/3ba8e6dfff0b14dd11b790ece025701274f7b78ew.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Enterate Latino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Enterate Latino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/enteratelatino.org\\\/index.php\\\/2026\\\/06\\\/27\\\/fifa-se-alia-con-mercadolibre-para-combatir-la-pirateria-durante-el-mundial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/enteratelatino.org\\\/index.php\\\/2026\\\/06\\\/27\\\/fifa-se-alia-con-mercadolibre-para-combatir-la-pirateria-durante-el-mundial\\\/\"},\"author\":{\"name\":\"Enterate Latino\",\"@id\":\"https:\\\/\\\/enteratelatino.org\\\/#\\\/schema\\\/person\\\/01a714bfca6b998737cc616966ce89a9\"},\"headline\":\"FIFA se al\u00eda con MercadoLibre para combatir la pirater\u00eda durante el Mundial\",\"datePublished\":\"2026-06-27T14:00:00+00:00\",\"dateModified\":\"2026-08-10T20:18:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/enteratelatino.org\\\/index.php\\\/2026\\\/06\\\/27\\\/fifa-se-alia-con-mercadolibre-para-combatir-la-pirateria-durante-el-mundial\\\/\"},\"wordCount\":430,\"image\":{\"@id\":\"https:\\\/\\\/enteratelatino.org\\\/index.php\\\/2026\\\/06\\\/27\\\/fifa-se-alia-con-mercadolibre-para-combatir-la-pirateria-durante-el-mundial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/enteratelatino.org\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/3ba8e6dfff0b14dd11b790ece025701274f7b78ew.jpg?fit=1920%2C1281&ssl=1\",\"keywords\":[\"Comercio\",\"Econom\u00eda\",\"F\u00daTBOL MUNDIAL 2026\",\"MercadoLibre\",\"negocios y finanzas\"],\"articleSection\":[\"America Latina\",\"Deportes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/enteratelatino.org\\\/index.php\\\/2026\\\/06\\\/27\\\/fifa-se-alia-con-mercadolibre-para-combatir-la-pirateria-durante-el-mundial\\\/\",\"url\":\"https:\\\/\\\/enteratelatino.org\\\/index.php\\\/2026\\\/06\\\/27\\\/fifa-se-alia-con-mercadolibre-para-combatir-la-pirateria-durante-el-mundial\\\/\",\"name\":\"FIFA se al\u00eda con MercadoLibre para combatir la pirater\u00eda durante el Mundial - 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Imagen de archivo. 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