{"id":9231,"date":"2026-08-20T13:38:08","date_gmt":"2026-08-20T19:38:08","guid":{"rendered":"https:\/\/enteratelatino.org\/?p=9231"},"modified":"2026-09-08T21:47:49","modified_gmt":"2026-09-09T03:47:49","slug":"las-redes-sociales-podrian-estar-favoreciendo-el-aumento-de-consumo-de-cannabis","status":"publish","type":"post","link":"https:\/\/enteratelatino.org\/index.php\/2026\/08\/20\/las-redes-sociales-podrian-estar-favoreciendo-el-aumento-de-consumo-de-cannabis\/","title":{"rendered":"Las redes sociales podr\u00edan estar favoreciendo el aumento de consumo de cannabis"},"content":{"rendered":"\n

En la imagen de archivo, se exhiben vaporizadores de CBD durante el Cannabis World Congress and Business Exhibition en el Centro de Convenciones de Los \u00c1ngeles, California, EE. UU.EFE\/EPA\/ETIENNE LAURENT<\/em><\/p>\n\n\n

\"\"<\/a><\/div>\n\n\n

Redacci\u00f3n Ciencia, 19 ago (EFE).- Las marcas que comercializan productos con cannabinoides psicoactivo “est\u00e1n aprovechando la falta de control en las redes sociales” para que calen en los consumidores sus potenciales beneficios para la relajaci\u00f3n y la felicidad, sin incluir ning\u00fan tipo de advertencias de sus riesgos para la salud.<\/p>\n\n\n\n

As\u00ed lo ha constatado un estudio de investigadores estadounidenses en el que han tenido en cuenta 837 publicaciones de la red social Instagram publicadas entre febrero de 2024 y febrero de 2025. En ellas se hace referencia a 9 marcas l\u00edderes de productos que contienen cannabinoides psicoactivos derivados del c\u00e1\u00f1amo en Estados Unidos.<\/p>\n\n\n\n

Las conclusiones aparecen recogidas este mi\u00e9rcoles en la revista Addiction<\/em>.<\/p>\n\n\n\n

Estudios previos de los mismos autores ya hab\u00edan mostrado que la comercializaci\u00f3n del cannabis, especialmente en las redes sociales, aumenta tanto su percepci\u00f3n positiva como su consumo, y que estos contenidos de Instagram, especialmente dirigidos a los j\u00f3venes, resultan cautivadores para estos consumidores.<\/p>\n\n\n\n

\u201cAhora, nuestros resultados muestran c\u00f3mo las marcas que venden productos de c\u00e1\u00f1amo con efectos psicoactivos se dirigen a un p\u00fablico joven con medidas de protecci\u00f3n de la salud peligrosamente escasas\u201d, subraya una de las autoras, Alisa Padon, investigadora del Instituto de Salud P\u00fablica de Estados Unidos.<\/p>\n\n\n\n

Informaci\u00f3n de seguridad escasa<\/strong><\/h2>\n\n\n\n

Los investigadores han comprobado c\u00f3mo casi la mitad del contenido analizado (el 49,6 % de las 837 publicaciones) estaba dirigido a los j\u00f3venes, con memes, dibujos animados y referencias a la cultura pop.<\/p>\n\n\n\n

La mercadotecnia recreativa estaba muy extendida. El 52 % de las publicaciones promocionan los efectos del cannabis para lograr la relajaci\u00f3n y la felicidad, y mostraban los productos en entornos sociales y de ocio cotidianos.<\/p>\n\n\n\n

La informaci\u00f3n sobre seguridad era escasa. Las advertencias sobre salud y edad aparecieron solo en el 2,5 % de las publicaciones.<\/p>\n\n\n\n

Los mensajes variaban seg\u00fan el tipo de producto: las publicaciones sobre bebidas con cannabinoides psicoactivos eran las m\u00e1s agresivas (el 84,3 % utilizaba temas recreativos y el 56,9 %, estaban dirigidos a los j\u00f3venes), seguidas de los vaporizadores (el 53,5 % dirigidos a los j\u00f3venes) y los comestibles (el 49,2 %).<\/p>\n\n\n\n

Las nueve marcas evaluadas en Estados Unidos han sido CannaAid, Cycling Frog, Delta Extrax, Elyxr, Fly Urb, Hometown Hero, Koi CBD, Mood y Official Canna River.<\/p>\n\n\n\n

Los investigadores codificaron cada publicaci\u00f3n en funci\u00f3n de las descripciones e im\u00e1genes de los productos, los mensajes de car\u00e1cter recreativo, las se\u00f1ales dirigidas a los j\u00f3venes, el posicionamiento de la marca, las afirmaciones sobre la salud y las advertencias sanitarias y de edad.<\/p>\n\n\n\n

El consumo de productos de c\u00e1\u00f1amo con efectos intoxicantes ha aumentado en Estados Unidos en los \u00faltimos a\u00f1os, al mismo tiempo que se han registrado casos de intoxicaciones, visitas a urgencias y episodios psic\u00f3ticos.<\/p>\n\n\n\n

Los autores concluyen que el marketing<\/em> en redes sociales, en gran medida poco regulado, podr\u00eda estar contribuyendo a ese aumento.<\/p>\n","protected":false},"excerpt":{"rendered":"

En la imagen de archivo, se exhiben vaporizadores de CBD durante el Cannabis World Congress and Business Exhibition en el Centro de Convenciones de Los \u00c1ngeles, California, EE. UU.EFE\/EPA\/ETIENNE LAURENT Redacci\u00f3n Ciencia, 19 ago (EFE).- Las marcas que comercializan productos con cannabinoides psicoactivo “est\u00e1n aprovechando la falta de control en las redes sociales” para que […]<\/p>\n","protected":false},"author":2,"featured_media":9232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1930,1513],"tags":[1970,1501],"class_list":["post-9231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencia-y-tecnologia","category-salud","tag-adiccion-cannabis","tag-asuntos-sociales"],"yoast_head":"\nLas redes sociales podr\u00edan estar favoreciendo el aumento de consumo de cannabis - Enterate Latino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enteratelatino.org\/index.php\/2026\/08\/20\/las-redes-sociales-podrian-estar-favoreciendo-el-aumento-de-consumo-de-cannabis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las redes sociales podr\u00edan estar favoreciendo el aumento de consumo de cannabis - Enterate Latino\" \/>\n<meta property=\"og:description\" content=\"En la imagen de archivo, se exhiben vaporizadores de CBD durante el Cannabis World Congress and Business Exhibition en el Centro de Convenciones de Los \u00c1ngeles, California, EE. 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