File/EFE/EPA/RITCHIE B. TONGO
Berlin, Aug 11 (EFE) – Swedish music platform Spotify announced Tuesday the introduction of a new label next month to identify artist identities generated by artificial intelligence (AI).
Starting in mid-September, the “AI Persona” label will appear on some artist profiles, indicating to music listeners on the platform that an artist’s identity may have been generated by artificial intelligence and does not represent a real person, Spotify said in a statement.
The platform believes that Spotify music consumers “should be able to trust that the artist behind a song is truly who they claim to be, something more essential than ever in the era of generative AI.”
The new label represents another step in the Swedish company’s goal of making the platform “more transparent and reliable” in this new environment, following the launch of “Verified by Spotify,” “SongDNA,” and “AI Credits” to learn how a song was created, and “Artist Profile Protection.”
By default, Spotify will not include music from “AI Personas” in its editorial or algorithmic recommendations, the platform stated in its announcement.
“While we believe all artists should have creative freedom to decide how they want to present themselves, Spotify’s programming is focused on giving visibility to the music of authentic artists who are building a career in the music industry,” the company noted.
Artists can indicate that their profile represents an “AI Persona” through Spotify for Artists, although the platform will not rely solely on self-declaration. Instead, it will review artist profiles to identify those whose public identity—that is, the identity an artist displays on their profile, including their name and images—appears to represent a photorealistic, AI-generated identity.
The platform will begin with artists who have reached certain audience levels, so that these labels encompass the vast majority of artist profiles visited by users.
In profiles where Spotify’s review team has applied the label, artists will be notified and given the opportunity to identify themselves as “AI Persona” or file an appeal, the company explains, which will also give listeners the ability to report artist profiles they believe represent “AI Personas”.
